Retro is good but not when you are job searching!
There are some distinct tactics/phrases that should not be used now, when you are applying for a job.
These tactics/phrases can brand you as older, but more importantly, they scream that you are out
of touch regarding the “work environment.” A potential employer might wonder if you keep up with or
notice changes within your industry.
Below is a list of tactics/phrases that are a “no go”:
1. Addressing a cover letter as “Dear Sir or Madam.” No one uses those phrases anymore. Find out who
the HR Director or hiring manager is, and use their name. Also, while we are discussing the addressing
of cover letters, don’t use “To whom it may concern” or “Dear Hiring Manager”, this too is out of date.
2. Most resumes are received electronically today but if you are inclined to mail yours, do not use colored
paper with a matching envelope. I realize you are trying to get their attention and stand out, don’t! Let your
resume do the talking for you.
3. Endless bullets. It used to work but today, more than ever, people are rushed and want to quickly scan
the information in front of them. Two or three bullets is good and make sure you say what you accomplished
for the company, don’t make it about “me, me, me.”
4. Do your homework on the company before you go, but don’t use it in a way that comes across as someone who is “trying to win brownie points.” Ask legitimate questions that show an interest and lets them know you did your research and are trying to have a business conversation. Also, do not ask a question about the company that you could have gotten had you looked at their website.
5. Groveling does not work and is not becoming. When you write your thank you email or note after the interview, do not give the potential employer a “list” of why you are the best candidate. Give your “thank-you” a human touch, keep it light and reiterate something that they said that you agree with or is important regarding the company. It is okay to state that you are interested or even want the position but do not launch a two page essay as to why you are the best candidate. If you are the best candidate, they knew it when they were interviewing you.

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