8 Jeff Bezos Leadership Style Secrets

Success, whether of a small business or a giant enterprise, has something to do with the kind of leadership it has. This is no different to that of Amazon’s stature, with Jeff Bezos on its helm. Of late, he sold over 1 million shares of his online company, making him $532 million richer and the 5th richest man in the world.

This happened after Amazon announced its quarterly profit for the year amounting to $92 million which resulted to a 17% increase per share. For the first time in 17 years, Amazon has sold over 1 billion shares in just one sweep. The more it makes, the more the business magnate gets interesting to the public.

Here, we will talk about the man behind Amazon and analyze his leadership style to have an idea on how he drove his company to success.

Born on January 12, 1964 in Albuquerque, New Mexico, Jeff Bezos graduated from Princeton University who later became the Founder and CEO of Amazon, the largest online retailer store which started from selling books and expanded its market merchandising to a wide range of products. While he was supposed to study Physics, his love for engineering and computers led him to take up two degrees, Electrical Engineering and Computer Science and graduated summa cum laude.

Although he had several high-paying jobs after his graduation in 1986, Bezos was struck with the idea of starting his own business, thus, the inception of Amazon. While he was on a road trip from New York to Seattle, he formulated his business plan, not leaving any detail and set-up his business in his garage. And as the saying goes, the rest is history.

For Bezos, he geared his energy and focus toward the customers. Perhaps, this is on top of his list, making customers happy. He is pictured as an analytical, quirk and intelligent entrepreneur who was able to build an empire and start other businesses with his management style.

Here are some of the business principles Bezos live by which can inspire dreamers and potential entrepreneurs:

1. Have a Small Group Or Team.

For Bezos, it is better to have a team of five to seven people who are assertive and can come up with ideas of their own instead of a large group with many onlookers on the side. He came up with the two-pizza rule, that is, if food served on a meeting exceeds two boxes of pizza, this means there are too many people in the team. He prefers to stick with the two-pizza principle.

2. Customers Should Come First To The Point Of Obsessing Over Them.

What’s great about how Bezo runs his empire is his focus on customers and not on competitors. Instead of wasting his time formulating plans to have leverage over other businesses in the industry, he diverts his attention on customer satisfaction. He sees to it that the needs and interest of his target market come first. Bezos even have a public email where customers can send their complaints directly to him. This way, he gets feedback from them firsthand and in return sends the email to the particular manager with an added symbol, a question mark.

3. Think Long Term.

When Bezoz started Amazon in 1994, it was not very easy. This was because by the time, he already knew the importance of the internet and the role it will play in the lives of people. His business will solely run via the World Wide Web. However, that time, people were still clueless about the internet. This was a manifestation that Bezos was thinking way ahead of others.

4. Have Perseverance And Resilience.

This style is actually being hard-headed yet flexible. For the Amazon founder, in order to succeed in business, it is important to be stubborn enough not to give up easily and be more flexible in looking for solutions when it comes to situations. He added that it is best to have the ability to combine this two and the key here is to when to use one over the other.

5. Always Experiment.

To thrive in the business, great entrepreneurs never get tired trying new things and exploring to come up with better products and new offerings. Amazon started as an online book retailer but later begun offering other products. Now, Bezos is talking about drone-driven package deliveries.

6. Become An Inventor.

While Apple has few items to offer, Amazon is exactly the opposite. This is because Bezos believe that entrepreneurs need to invent things. He encourages his team to invent and at the same time be resourceful.

7. Give Customers An Option.

Another strategy used by Amazon is letting competitors advertise their products side by side with Amazon. A typical Amazon page includes the product and pricing as well as other sellers that offer the same merchandise. Bezos also encourage feedback even if it is negative. He believes that customers should know the real deal and have the choice to buy what they think is a better deal. This thinking of Bezos puts customers interests over Amazon short-term profits.

8. Know Your Passion And Wait For The Right Time.

This is one advice Bezos love to give aspiring entrepreneurs. For him, a business idea should stem from a person’s passion and not on the trend. He believes that if an entrepreneur is passionate about what he does, he can build better products. When the product is there, one just have to wait for the proper time he can position it in the market. Aside from coming out with a product of one’s passion, Bezos also added that it should be combined with focusing on the customers.

These are just some of the leadership styles of the man behind Amazon. In fact, he is known for his quotes which are funny and full of wit. Two of the quotes attributed to him are “This document was clearly written by the B team. Can someone get me the A team document? I don’t want to waste my time with the B team document.” and “Do I need to go down and get the certificate that says I’m CEO of the company to get you to stop challenging me on this?” Reading these two will give anyone an idea on how his runs his business and what he expects from his team. No wonder Amazon remains to be a successful e-commerce giant.