Many business owners have a vague idea of the importance of good employee communication. However, not all of them have a concrete understanding of just how essential this factor is to business success. If you’re one of these entrepreneurs, you need to take a close look at how you communicate with your staff and make improvements to your processes.
Why Is It Important?
With all the tasks that you need to tackle, why should you focus on employee communication? There are actually several answers to this question, and these include the following:
1. It Lets Your Staff Know What’s Expected Of Them.
You can’t expect your people to perform well if they don’t know what they’re supposed to do in the first place. Because of this, you need to inform your employees about the goals that they’re expected to achieve as well as the tasks they should accomplish on a daily, weekly, and monthly basis. With these information, your staff won’t only have a guide on what they should do but they’ll also know that you’re keeping an eye on their progress. If they fail to perform well, at least you can cross off poor communication as one of the factors that contributed to their inefficiency.
2. It Motivates Them To Work Harder.
Communication serves a lot of purposes. As mentioned above, you can use it to give instructions to your staff and outline the weekly, monthly, and annual objectives you need to achieve. But remember: you can also utilize it to give praise and highlight your employees’ excellent performance. By doing this, you’ll recognize their hard work and inspire them to continue doing a good job.
3. It Shows Them That You Care.
Many employees feel like they’re an unimportant cog in the business wheel. Fortunately, you can do something to ensure that your staff won’t be among these unhappy workers, and one of them is to communicate effectively with them and on a regular basis. By taking this step, you’ll show that you care not just about profits but also about their work performance and their development as professionals.
4. It Reduces Staff Turnover.
When you combine the three things above, you’ll invariably create a great company culture. When this happens, you’ll have an environment that won’t only nurture your employees personally and professionally but will also make them feel comfortable and well cared for. This, in turn, will discourage them from leaving, even when they’re offered a better opportunity elsewhere.
Not convinced? According to a Jobvite survey, 21 percent of job seekers will leave for another job because of company culture. A 2014 survey by CareerBuilder, meanwhile, showed that 60 percent of IT workers ranked good work culture as a more important factor than the amount of their paycheck.
How Can You Foster Good Communication with Your Staff?
With these benefits in mind, you’ll see just how important good employee communication is. The question now is this: what exactly should you do to promote it? Here are some of the steps that you can take:
Meet With Your Employees On a Regular Basis
One of the best ways to promote excellent communication is to regularly meet with your staff. If you run a small business and have just a handful of employees, you can afford to do a quick team huddle every day before you start working. By doing this, you can recap about the things that happened the day before, run through the tasks that must be done on that day, and get your staff’s feedback about your processes.
If you own a medium-sized business or a large company, you can opt to have weekly meetings with your key personnel. By doing this, you’ll get updates about the performance of your staff and know about the goals and milestones they’ve achieved. You can also effectively communicate any changes you’d like to implement as well as any new goals that you want to set.
Make It a Habit To Send Weekly Email Updates
This isn’t really necessary if you have only a few employees and meet with them regularly (as mentioned above). But, if you have a larger business, you’ll definitely benefit from this habit. You don’t need to churn out an email that’s several pages long; just write a paragraph or two about your company’s recent achievements (no matter how small) to give your staff’s morale a boost and let them know that their hard work is paying off. Don’t forget to write about the plans you have for the business and encourage everybody to do their best every day.
Once you’re done, send the email to everyone in your business, from the senior leaders down to the rank-and-file personnel. Doing this will ensure that everyone in your company is kept in the loop and aware of where the venture is headed.
Hold a Convention With Everybody Every Year
This requires substantial time, money, and effort, but the hard work is worth it since it lets you meet your staff face to face and engage with them personally. It’s particularly helpful if you have several branches within the area or across different cities or even countries; by taking the time to visit each office, you’ll show your staff that you care for them and that the management notices their hard work.
Here’s the thing, though: don’t just prepare a nice speech for your convention and plan to speak to an audience the entire night. The point of the entire event is two-way communication, so keep your speech short and take the time to engage your employees in a dialogue. Ask them what improvements they’d like to see in the office, and make sure to listen to what they have to say. You’ll be surprised at the number of excellent suggestions that you’ll receive from your staff; you might even find that their recommendations can solve many of the problems that plague your business.
Good employee communication is key to business success. So, whether you have a small startup or run a large corporation, you need to promote excellent communication with your staff and make it a point to regularly engage them in conversation.