COME MEET US at the Multi-Family Executive Conference – Las Vegas, NV – October 5 – 7, 2015

Come meet us in Las Vegas, NV at the Multi-Family Executive Conference October 5 - 7, 2015!

Come meet us in Las Vegas, NV at the Multi-Family Executive Conference October 5 – 7, 2015!

Happy 14 Year Anniversary Erica Lockwood

Please join me in wishing Erica Lockwood a Happy 14 year JCP Anniversary!
With Great Power “Leadership” Comes Great Responsibility!

This past year Erica has shown true levels of greatness and contribution to the company.
Stepping in where needed and somehow balancing her production and her support in administration, marketing, social media and leadership.
We are all proud of your amazing year!
Thank you Erica for how you have shown up for me, the company and yourself.
Feels great to be at your best, doesn’t it Rica!

Veronica Ramirez



Happy 13th Anniversary Erica Lockwood!

Please join me in wishing Erica Lockwood a Happy 13th JCP Anniversary.

I remember the first day Erica came down to interview from Indiana. It seems like yesterday. She was searching for the open door for her to walk through that would expand her personal and professional growth. WOW, did that happen!

I am so proud of the executor, contributor, coach, expert, marketing specialist, business partner and closer that you have become. You have exploded in your production this year demanding a higher level of commitment and respect from your clients and yourself. Working searches at a higher level and with higher fees. You gave an intention and followed through with it. You were not afraid to put yourself out there. You did what it takes, learning how to communicate with yourself to push through the tough moments.

Thank you for stepping up and becoming an example and leader in the company. I am very grateful for you and your contributions. We are super excited to see you and Rachel in October!

Thank you again Erica, You’re someone to look up to!



Joseph Chris Partners announces Equity Participants

For Immediate Release
Contact: Veronica Ramirez
Joseph Chris Partners
(713) 560-5100

Joseph Chris Partners announces Equity Participants

Friday, January 12, 2012 – Kingwood, Texas – Veronica Ramirez, President/CEO of Joseph Chris Partners, is pleased to announce that Claire Spence and Erica Lockwood have been named Equity Partners in the company. Ramirez created this opportunity to reward these outstanding members of her Executive Team for their commitment to the growth and development of the Joseph Chris brand, as well as their unwavering focus on the company’s financial performance.

“When you are fortunate enough to have standouts like Claire and Erica as part of your organization, it’s easy to see why JCP has been able to consistently outperform the market, despite the challenges that all members of our industry have faced. I want to continue growing the company with the help of these talented professionals, and am honored to have them as part of my team.”, said Ramirez.

Claire Spence has been with Joseph Chris Partners for 10 years. Spence started with JCP as a part-time employee and quickly made her mark with the company as a top performer. After holding a number of positions within the organization, Spence was promoted to Executive Partner in 2005 to now Executive Partner with Equity Participation. She is driven by a strong desire to build mutually beneficial, lasting business relationships. “I take the time to get to know my clients – I learn their corporate culture, vision and methodology, and maintain a focus on the goal of helping them to establish a strong upper echelon of management”, said Spence. During her tenure with the company Spence has worked with a wide array of clients throughout the US, heavily focused on Management, Director and C-Level positions and Executives within all skill-sets throughout her areas of specialization. The ability to thoroughly research a market and identify peak performers is her strong suit. Her knowledge to assess personality, career motivation and technical skills are complemented by effective communication skills, which assures that her clients receive a superior level of service and a strong return on their investment. She has consistently ranked among the Top Recruiters across all industries by the Texas Association of Personnel Consultants, has won multiple awards from Industry Associations and earned the highest levels of respect from her peers. She has consistently remained the highest producer at Joseph Chris Partners, which is the direct result of her ability to meet and exceed clients’ needs.

“Claire Spence has an amazing energy and drive to ensure timely and focused quality in her client relationship and service. I appreciate her passion and dedication to the company and know that our organization benefits from her unmatched level of integrity”, said Veronica Ramirez.

JCP’s Midwest Regional office is headed up by Erica Lockwood, who has been a major producer during her 11 years with the company. She has built a rich national network of contacts in the residential and commercial real estate industries. Lockwood’s 19 years experience in the professional and executive recruitment sector combines with the credibility and trust she has developed with current clients to create a natural attraction and data base of the industry’s top talent. She also has the honor of an 85%+ ratio of repeat clients – a feat not easily claimed or achieved. As a nationally recognized executive search professional, Lockwood has successfully placed candidates at the President, VP and Director level within all major skill sets in both publicly traded and privately held companies. She has been a consistent, award-winning top producer with stellar career achievements. Lockwood attributes her success to a continual commitment to integrity, customer service, and professional ethics. With her solid reputation for honesty and veracity, Lockwood will continue to be one of JCP’s most valuable assets.

Ramirez says “Erica Lockwood is passionate about branding and creative, impactful marketing and she is an invaluable resource to our organization. She is a trusted advisor and a consummate professional who leads by example”.

Claire and Erica’s selection as the first participants in the JCP Equity Participation program is the result of their years of loyal service to the company and their exemplary records as top producers. Both of these individuals have been leaders in new business development, and have taken the initiative to enhance the growth and development of the JCP brand through relationships and social media. Their willingness to go the extra mile to promote Joseph Chris as the consulting company of choice in the Real Estate Industry has helped to set us apart as the market leader. Their professionalism sets the tone for the company’s ‘outreach through the airwaves’ to connect with our contacts, potential clients and new talent. Both exhibit the core values that define Joseph Chris and have been cornerstones to our reputation within the industry.”

Please join me in welcoming Claire and Erica as the first Equity Participation partners in the company. They have served our company admirably during their tenure and I am confident that they will be keys to our success in the years ahead. It is truly an exciting time for our team and for our organization.”

Veronica Ramirez

Happy 11th Anniversary Erica Lockwood!

Please join me in wishing Erica a Happy 11 year JCP anniversary! Erica has brought in $2,368,166 of sales into the company since that wonderful day that seems like yesterday when she was hired! I still remember her visit to Houston and it just felt like we clicked! We have been through much growth in the last 11 years and I have always appreciated Erica’s resilience, passion, desire for success and interest in further education which have been critical attributes, especially during the downturn in our industry. I still remember during the interview process she stated “I want more” “I can do and be more”. Well, She has! I thank you Erica for your commitment to the company, ability to look at our company from an owners standpoint, managing our JCP Linked In group, and bringing JCP your gift in recruiting and retaining clients. Happy Anniversary!


JCP's own Erica Lockwood with Myers Barnes and Mike Lyon in Big Builder Magazine!

An inside-out look at what it takes to succeed as times stay tough.

Source: BIG BUILDER Magazine
Publication date: October 8, 2010

By Teresa Burney

Erica Lockwood’s home builder clients think her job recruiting home sales managers should be easy. At least, that’s what she thinks.

“The typical response I get is, ‘Well, Erica, you should have hundreds of people to choose from.’” As she sees it, the perception is that, in the wake of all the industry layoff s, there must be sales managers aplenty.

The problem is, there aren’t many good ones now, because there weren’t many good ones before the crash, say recruiters and sales trainers. The overheated market covered up a lack of basic sales skills, plus the skills a sales manager needs now are considerably different and broader than they were in the past.

“The truth is, there are not any more ‘A’ players in the workforce now than there were five years ago,” says the Kingwood, Texas–based recruiter. Plus, most of them remain employed, have become more loyal to their employers during the downturn, and are reluctant to move to a new employer that may be less economically stable, she adds.

“Those people are very sought after,” she says.

That demand is increasing as more builders seek to bring back middle-level sales managers to bulk up for recovery in the new-home market. Not just any sales managers will do. They’re looking for professionals who can motivate and train frontline sales agents who have been beaten down by the market and who may have never learned what it takes to sell in a depressed environment.

“The need for top-notch salespeople has increased dramatically over the past six to nine months,” says Lockwood.


Lockwood and other experts point out that the best sales managers now must exhibit a wide range of skill sets, some old-fashioned sales tools that were left by the wayside during the boom years and some new ones created by the technology revolution. Plus, he or she needs to be able to demonstrate those skills, teach them to agents, and insist that they use them.

“The salesperson has not gotten markedly better than they were in 2005,” says Jeff Shore, an Auburn, Calif.–based new-home sales trainer. “That’s not universal, but it is common.” He says that’s because sales training requires more than just an occasional lesson or role-playing exercise. Successful techniques and strategies need to be regularly demonstrated in the field, in a real-world environment, by somebody who knows how to employ them.

“It’s coaching, not just training,” says Shore. “These need to be sales managers who work shoulder to shoulder with the sales professionals.”

“[Sales managers] need to spend at least four hours a day in the field, side by side with the agents, shadowing, teaching, showing,” says Kitty Hawk, N.C.–based sales trainer Myers Barnes. “You almost have to touch these people daily.”

And for those whose salespeople are spread too remotely for daily contact, Barnes is a fan of Skype, the video-chat Web site, which he sees as a potent new tool.

“You can call them up at 10 o’clock randomly,” says Barnes. “You can chat face-to-face with a person every day. These are powerful tools of technology.”
Click here for larger image

Still, lip service is one thing. Salespeople, and sales trainers, are known to talk a good game. For hands-on training to prove successful, managers need to have the right kind of personality to be accepted by the trainee. “Oftentimes, they’re not welcomed by the seasoned [sales] veterans,” Shore says.

“They need to truly be a motivator,” adds Lockwood. “To the point that [the sales associates] don’t know they’re being motivated.”

It takes more than a pep talk to combat the negative energy that most sales centers exude these days, says Shore.

“It’s a retail market to which people are bringing a negative energy,” he says. “That sales office has got to be a positive-energy experience.”


The ability to motivate is especially key in a market where sales agents get little positive reinforcement from the meager sales that do occur and where agents need inspiration to work harder and more creatively than they have had to work before.

The experts say they need to learn to work differently, as well.

“It was a paperwork job,” says Barnes. “Now, it’s people work. You were handling sales, and that’s the operative word, ‘handling.’ Today, you need to be the creator of sales. Most people don’t grasp that.” Teaching sales agents to hunt for customers rather than wait for them to come in the door is one of the biggest challenges, say sales trainers.

“A builder can no longer say, ‘We are going to provide you with all the traffic,’” says Barnes. “Now, you have to prospect” for leads and customers.

Building partnerships with Realtors is one often-overlooked way to generate leads, says Barnes. During the sales boom years, Realtors were frequently all but ignored by home sellers because, frankly, they weren’t needed as much (and then there’s the matter of commissions).

“Today’s customer is no longer just the customer,” says Barnes. “Today’s customer is a Realtor, too.”

Another source of live prospects is the builder’s Web site. Most home buyers begin their search online, yet many sales agents are failing to mine those lists of cyber-shoppers, explains Shore.

“You need to connect with the leads you already have,” he says. Online leads are valuable because you already know they’re interested enough to click on specific neighborhoods and floor plans, he adds.

“Take every prospect lead as far as it will go,” says Shore, though he admits that doing that is a skill that most sales agents have lost—or never had.

“Only 10 percent of sales executives will follow up more than three times,” says Shore. “It takes five to 12 connection points for people to make a buying decision. We lose it at three.

“Lead conversion should be the No. 1 focus of every sales manager,” Shore continues. “Saving a few bucks on a flat of flowers, that is not lead conversion,” he says. “Sitting in a meeting you don’t need to be in is not lead conversion.”


Since most people are shopping on the Internet first, most of the work of selling a home now can and should be done via Web sites, e-mails, and text messages before a customer even sets foot in a model center, say sales consultants. They say the ideal sales manager is comfortable with technology and knows how to use it to market, hunt down leads, and sell homes.

“Twenty to 25 percent of sales are coming from online leads, calling, and e-mailing,” says sales consultant Mike Lyon, of Tulsa, Okla. “If [sales professionals] can’t specifically point to 20 to 25 percent of sales coming from online leads and sources, then they’re missing a huge opportunity.”

That number can easily be boosted to 30 to 35 percent by focusing more on mining Internet leads, he says.

That requires agents who have enough tech savvy to communicate primarily through e-mail, text messages, and social media, as well as by telephone with many clients. Yet the industry still has old-school sales agents who are reluctant to embrace new technology or who have done so infrequently and grudgingly, says Lyon.

Builders need sales managers who go beyond telling agents to use the technology—they need to use it themselves and demonstrate its effectiveness.

“If you’re not doing that as a manager, and you’re not committing, how can you expect that to be transferred down to a sales agent?” says Lyon.

That extends to lead management systems, too, which some agents are reluctant to use consistently.

“The sales manager better know how to use these sales systems,” says Lyon. “If they don’t, the salespeople see it and call their bluff and say, ‘He’s not going to be able to check up on me anyway.’”

Holding sales employees accountable for poor performance is a new mantra among builders and sales trainers.

Lockwood hears builders complain that “sales-people aren’t organized [and are] not willing to play within the black-and-white rules that people have in place.”

Agents have gotten used to managers who create new systems or roll out new technology and then look the other way when agents don’t use them consistently or at all. “It’s a question, over time, of variable standards,” says Shore. “You look the other way when salespeople tell you they won’t work on them.”

Barnes goes his colleagues one better. “I don’t believe in accountability management,” he says. “I believe in consequential management. I’m not just holding you accountable. If you don’t do it, there are consequences attached to it.”

But the problem is, if you let somebody go, you need somebody better in line to replace them. That’s why Barnes thinks the ability to recruit new, better talent is a must skill for sales managers.

“You almost have to be running like a professional sports franchise, building a deep bench,” he says.

A seasoned sales veteran shares his insights on the importance of coaching and mentoring today’s sales professionals.

Two years ago, when Shawn Ricks went on a cross-country job search for a management job selling and marketing houses, he met with rejection despite 10 years of builder sales and marketing experience and 10 more years as a successful custom home builder.

“Everyone was bracing for the worst, and these positions just evaporated,” says Ricks, who eventually found a job working for Sivage Homes in San Antonio. “Sivage had the opposite attitude,” Ricks remembers. “It was, ‘If there ever was a time to invest in sales training and a good sales force, now is it.’”

During Ricks’ tenure, Sivage gained market share and turned a profit, despite considerable pressure from the big production builders in town.

“We had tremendous results in the face of the toughest market in history,” says Ricks.

Recently, bigger builders came calling, looking to recruit him. He had offers from Meritage Homes and PulteGroup before deciding to become general sales manager for the latter’s San Antonio division.

The results at Sivage, and the way Ricks helped achieve them, made him the model for the type of sales manager builders are looking for as they work to refill their middle sales ranks.

“I’m a guy who has actually delivered in a tough market,” he says. “I am very proud of that.”

He chalks up his success to hands-on coaching and mentoring. “Honestly, that’s my secret sauce. That’s what made me different. I am deeply involved in the sales counselors’ lives.

“I work alongside them,” explains Ricks. “I don’t mean competing with them. We tag-team buyers, side by side; I’m teaching them, showing them how to follow up on phone calls, doing role playing, just real in-the-trenches, hand-to-hand combat.”

Such intense coaching is necessary because salespeople either have forgotten or never learned how to really sell, says Ricks. “I think there’s an entire generation of salespeople out there who are very ill-equipped to sell homes in today’s market.

“If they’re old dogs, they’ve either forgotten or can’t quite bring themselves to go back to what they had to do 10 to 15 years ago,” he explains. “And, if they’re younger, they don’t know what a tough market is. We have a bunch of sales counselors who don’t know what to do, or how to do it.”

Ricks says he understands why many sales agents are downtrodden and confused these days, especially because so much about selling houses has changed since the go-go days of home building. One of the hardest things he had to realize is that whatever he had done in the past doesn’t matter; it’s how you perform in today’s market.

“I think there are a lot of people who think that their laurels, their past successes, are sufficient to get them hired,” he says. “I went through a period like that. It was a rude awakening for me. It’s kind of a harsh reality.”

It’s how sales agents have dealt with that harsh reality that serves as a gauge to help Ricks decide whom to hire. He asks all sales applicants how they’ve survived the market and what they’ve learned.

“It’s amazing what you hear, and I can tell if somebody has really grown and improved and reinvented themselves or if they are in denial and have their heads in the sand,” he says. “About half the people out there haven’t changed; they’re just hoping things are going to change for them.”

Ricks looks for candidates who have “grabbed themselves by their bootstraps, who are humble, teachable, open-minded. Your pride is not what it used to be.

“And there is no resting on laurels these days. Every day is war.”