The New Faces of Construction: Gen Z
The construction industry is changing, and so is the workforce driving it. In this three-part blog series, Krista Kersey explores how Gen Z is entering the skilled trades with fresh energy, how multigenerational teams can thrive together, and what it takes to build a workforce that’s ready for the future. From tech adoption to career development, this series offers practical insights for companies looking to attract, engage, and retain the next generation of builders.
Meet Gen Z – The New Generation Entering the Skilled Trades
As the construction industry continues to evolve, so too does the workforce behind it. While seasoned professionals have long carried the load, a new wave of workers is emerging, and they’re bringing with them a unique blend of digital fluency, curiosity, and purpose-driven motivation. Meet Gen Z.
Born between 1997 and 2012, Gen Z is the first generation to grow up fully immersed in digital technology. They’re entrepreneurial, socially aware, and focused on building careers that align with their values. Increasingly, they’re looking to industries like construction—not just for a paycheck, but for an opportunity to make a tangible impact.
What’s Drawing Gen Z to Construction?
With rising education costs and the growing visibility of rewarding careers in the trades, Gen Z is recognizing that a four-year degree isn't the only path to success. Many are drawn to construction for its hands-on nature, opportunities for growth, and the chance to be part of building something meaningful.
This generation is also highly motivated by innovation. They are naturally drawn to companies that leverage modern tools and technologies. When construction sites utilize tech like drones, 3D modeling, and immersive training environments, it sends a clear message: this is not your grandfather’s jobsite.
Technology That Attracts (and Retains) Gen Z Talent:
Drones for surveying, safety inspections, and progress reporting.
Building Information Modeling (BIM) for collaborative, visual project planning.
AR/VR Training tools to create immersive safety and skills training experiences.
Mobile project management apps that keep workflows accessible and organized.
To attract the next generation of construction professionals, it’s not enough to offer a steady paycheck. Today’s emerging talent wants to work with modern tools, contribute to meaningful projects, and grow within forward-thinking organizations. Companies that embrace this shift will be the ones that thrive as the industry continues to modernize.
Bridging the Generational Gap on Today’s Jobsites
Construction sites today are more diverse than ever. Featuring a mix of Baby Boomers, Gen X, Millennials, and now, Gen Z. With that diversity comes both opportunity and challenge. While older generations bring deep expertise and reliability, younger workers offer fresh perspectives and tech-savvy approaches.
Why This Matters
An intergenerational workforce can be a tremendous asset if managed well. But communication styles, comfort with technology, and differing expectations can create friction without the right strategies in place.
Strategies to Foster Collaboration:
Encourage Mentorship—In Both Directions: Experienced team members can pass down valuable field knowledge, while younger workers can introduce efficient digital tools and modern processes.
Modernize Training: Use a mix of face-to-face instruction and mobile-accessible video or visual aids. Digital natives prefer interactive formats.
Implement Tech as a Team: Invite input across age groups when introducing new platforms or apps. Adoption increases when teams feel included in the decision-making process.
Focus on Shared Purpose: No matter their age, workers want to feel like they’re contributing to something that matters. Emphasize project impact and team goals.
When properly supported, a multigenerational team blends tradition with innovation. You retain the irreplaceable skills of veteran employees while empowering the next generation to lead the charge into the future. That’s not just good for morale—it’s good for business.
Future-Proofing Your Workforce Through Growth and Engagement
Attracting young talent is only half the battle. To build a workforce that lasts, companies must invest in development, create pathways for advancement, and foster a culture that values continuous learning.
What Gen Z Wants in a Career:
This generation isn’t just looking for jobs, they’re looking for careers with purpose, progression, and professional growth. Employers who provide structured development programs and transparent career paths will have a clear advantage.
Key Tactics for Long-Term Retention:
Clear Career Pathways: Outline the journey from apprentice to leadership, with defined roles, timelines, and training milestones.
Continuous Learning Opportunities: Provide access to ongoing education, certifications, and upskilling programs. Bonus points for mobile-friendly learning platforms.
Recognition and Purpose: Today’s workforce values impact. Tie their work to community contributions and celebrate achievements that go beyond productivity.
Tech-Enabled Workflows: Eliminate bottlenecks with digital tools that streamline processes and reduce friction—making daily tasks more efficient and less frustrating.
The companies that succeed in the next decade will be those that treat talent development as a strategic priority. By combining innovation with genuine investment in people, construction firms can build a workforce that’s skilled, satisfied, and ready to grow alongside the industry.
